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The main goal of an internet presence is and has always been to be found and understood. It’s generally the introduction to a (hopefully) long and fruitful business relationship. Much like a fisherman, webmasters and internet marketers fiddle with an array of different “cyber-bait,” lures, fishing nets, bass boats, etc.

Let’s look at the current mix of internet “properties” that make up the Promethius Consulting web presence. Keep in mind that these change all the time as we constantly tinker to keep current with internet marketing best-practices.

Promethius Consulting, LLC Website - This is of course our foundation. The site has existed in one form or another since 2000.

Promethius eMail Newsletter Archive - Although this is a sub-set of our main website, I list it here because it brings us so much traffic. Our archive spans all the way back to August of 2001. All that targeted content just sits there and works for the search engines year after year.

Small Business Radio Blog - This blog has been a key addition to our internet marketing efforts. High-profile blogs linking back to us in recent past include Duct Tape Marketing, Buzzoodle,Web Ink Now,The Engaging Brand and Marketing Profs: Daily Fix.

Small Business Radio Podcast - Our show has helped us make some great business contacts. Recent guests include Lorraine Ball and Executive Business Coach Jim Gleason.

ClickCaster Podcast Presence - This is a second version of our podcast. It’s just another way for folks to find us and start a relationship.  I’m always surprised by how many listeners we get through ClickCaster.
Promethius MySpace Page - Although there is much NOT to like about MySpace, it certainly does boast scads of users. Our presence is mostly used to deliver our podcast and to garner sign-ups for our email newsletters.

Our Multiply Presence - This is a little mini-blog designed to drive traffic back to our main blog page. It’s a quick way of creating backlinks in an organized and easy manor.

I could go on with descriptions of our various other little web properties and experiments. The above list will hopefully give you a little glimpse of the types of techniques that build increased traffic and awareness.

I’d love to see your comments about what is working for you!!

If I’ve learned anything from my eight years (and counting) in the web design business, it’s that nobody enjoys updating their website content. Seriously, it’s like pulling teeth for most of us.

Before those major web update plans regress to the back-back-back-burner another year, ask yourself this very serious question: “What opportunities will I miss out on if I don’t get this done?”

Do you have a new product offering that isn’t even mentioned on your website? Is your staff page horribly out-of-date? Have you changed major focus three times since your last website redesign?

I highly suggest completing the following three exercises within the next thirty days. Your results will certainly motivate you if you need a little kick in the pants.

1. Examine your website as if you have just received a completed project from your web design firm. Take good notes. Are certain pages out of date? Is certain information lacking? Would you accept this as a completed web project today, or would you demand that certain changes be made?
2. Study the websites of your two closest competitors. Again, take good notes. Based on what you see, are there glaring holes in your own web presence?
3. Ask five trusted customers to critique your website. What do they like? What would they change? Offer them a nice little gift for participating. Their feedback will pay untold dividends.

After completing these exercises, take a step back and think about what you’ve learned. Don’t worry, if you’re like most people, you haven’t read your own website in years. You’re not alone!