I’m generally a huge fan of new Web 2.0 offerings for several reasons, the largest of which is probably that I enjoy all the innovation and entrepreneurial spirit surrounding this mini gold-rush we call “Web 2.0.”
Ironically, it’s for this very reason that I am advising against new startup “Competitio.us.” The site’s sole mission is to help you keep an eye on your competition, and offers the following tools to get the job done:
- Clippings - Organize news clippings of your competition.
- Blog - Subscribe to your competition’s blog.
- Traffic Graph - Compare your website traffic to that of your competitors’.
- Feature Matrix - Keep track of and compare competitors’ features to your own.
As a general rule, I don’t like to keep track of what my competitors are doing. The way I see it, how can my organization possibly gain from becoming much more LIKE our competition?
I frankly don’t want to spend a moment of time working towards similarity. I have always seen pure creativity and innovation as much better long-term investments.
To the creators of competitio.us: Was the iPod born out of obsessively tracking the Rio player features? Was Dean Kamen forever looking over his shoulder to see if Schwinn was catching up while he developed the Segway HTS?
I hate to say it, but in my opinion your application not only stifles innovation, but through its “Feature Matrix,” actually increases the chances that I will become just like my competition.
Having put in my two cents worth, I’ll be the first to admit that this is just one person’s opinion. I really do wish the creators the best of luck and I officially invite you to publicly lambaste me if and when you prove me wrong.
Tony Valle
Promethius Consulting, LLC