The main goal of an internet presence is and has always been to be found and understood. It’s generally the introduction to a (hopefully) long and fruitful business relationship. Much like a fisherman, webmasters and internet marketers fiddle with an array of different “cyber-bait,” lures, fishing nets, bass boats, etc.

Let’s look at the current mix of internet “properties” that make up the Promethius Consulting web presence. Keep in mind that these change all the time as we constantly tinker to keep current with internet marketing best-practices.

Promethius Consulting, LLC Website - This is of course our foundation. The site has existed in one form or another since 2000.

Promethius eMail Newsletter Archive - Although this is a sub-set of our main website, I list it here because it brings us so much traffic. Our archive spans all the way back to August of 2001. All that targeted content just sits there and works for the search engines year after year.

Small Business Radio Blog - This blog has been a key addition to our internet marketing efforts. High-profile blogs linking back to us in recent past include Duct Tape Marketing, Buzzoodle,Web Ink Now,The Engaging Brand and Marketing Profs: Daily Fix.

Small Business Radio Podcast - Our show has helped us make some great business contacts. Recent guests include Lorraine Ball and Executive Business Coach Jim Gleason.

ClickCaster Podcast Presence - This is a second version of our podcast. It’s just another way for folks to find us and start a relationship.  I’m always surprised by how many listeners we get through ClickCaster.
Promethius MySpace Page - Although there is much NOT to like about MySpace, it certainly does boast scads of users. Our presence is mostly used to deliver our podcast and to garner sign-ups for our email newsletters.

Our Multiply Presence - This is a little mini-blog designed to drive traffic back to our main blog page. It’s a quick way of creating backlinks in an organized and easy manor.

I could go on with descriptions of our various other little web properties and experiments. The above list will hopefully give you a little glimpse of the types of techniques that build increased traffic and awareness.

I’d love to see your comments about what is working for you!!

Want to advance your career by becoming fluent in a second language? Forget French. Say so-long to Spanish. You won’t believe what lingo I’d strongly suggest before any of the romance languages!

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Like it or not, those of us who make our living on the internet deal in so much jargon that an outsider might mistake our conversations for Portuguese or some such random language. I decided to put together this little Internet Buzzword IQ test to see how you rank.

How many of the terms (or products) below do you understand without following the link to find the answer? 1-5 correct = still using AOL | 6 - 10 correct = have your own MySpace page | 11 - 15 correct = seasoned Wordpress blogger | 15 - 20 correct = know your website’s IP address by heart.

1. RSS
2. Technorati
3. Ajax
4. Blinksale
5. Local Search
6. Click Fraud
7. SEO
8. Long Tail
9. Wiki
10. Digg
11. Favicon
12. Drupal
13. Net Neutrality
14. Vertical Search
15. Squirl
16. Tagworld
17. Crazy Egg
18. LiveJournal
19. StumbleUpon
20. Who created Podcasting?

I started experimenting with a MySpace presence several months ago just for my own educational purposes. I built one for the podcast, which you can see here.

I decided to post this today after seeing Mark Vanderbeeken’s post stating that over 52% of MySpace users are over 35. His post just confirmed what I’ve been seeing in our web stats for quite some time.

Namely, MySpace is about the biggest generator of traffic to our podcast blog than any other “community” on the web. I have always been really surprised by that because I too assumed that MySpace was just for “teenagers.”

Asside from the insane traffic at MySpace, I think one of the best advantages is the ability to embed true html code into the basic MySpace text editor. This allows you to sprinkle some extra goodies around if you know what you’re doing.

Here’s an example of a bit of code that I created for our newsletter signup. The reason this works is because most people on MySpace have no clue how to do this, but it’s really quite simple:

email:

Again, I would have to agree with Mark’s findings. I just don’t think a bunch of teenagers would give two hoots about our website and podcast. There must be quite a larger pool of “adults” than is generally believed to exist there.

Tony

Assigned Reading:

Marketing With MySpace - Bill Balderaz

Interesting Article on Advertising with MySpace - MIT Advertising Lab