Listen Now:


icon for podpress  Episode 14 {Duct Tape Marketing} [13:43m]: Play Now | Play in Popup | Download

Duct Tape Marketing

If you are an avid reader of the hugely-popular Duct Tape Marketing blog, you’ll want to rush right out and buy John Jantsch’s latest book entitled Duct Tape Marketing - The World’s Most Practical Small Business Marketing Guide.

I had a chance to chat with John about his book, his theories on marketing and some of the common marketing “pitfalls” business owners fall into. What I really like about John’s approach is that he demystifies marketing. He has this way of making it all sound fairly simple and, most importantly, attainable.

If you’re interested in purchasing his new book, I would suggest checking out his bonus offers page. If you haven’t read the Duct Tape Marketing blog, here are two of my favorite recent posts of John’s:

Does your firm suffer from feature creep? (How true it is!!)

Basecamp for Lead Generation (Very clever!)