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Lewis Green makes a great argument for the lost art of writing for an audience of one. The same approach works very well for podcasting. The best broadcast pros will tell you to imagine there is one specific person listening to your show. Talk to just
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Troy White breaks down this common question into a simple math equation. How many of us don’t even have a standard rule for keeping in touch with prospects?
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Seth once again asks a great bottom-line question. What an interesting way to quickly evaluate where you are now and where you want to be in the future.
