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Lewis Green makes a great argument for the lost art of writing for an audience of one. The same approach works very well for podcasting. The best broadcast pros will tell you to imagine there is one specific person listening to your show. Talk to just
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Troy White breaks down this common question into a simple math equation. How many of us don’t even have a standard rule for keeping in touch with prospects?
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Seth once again asks a great bottom-line question. What an interesting way to quickly evaluate where you are now and where you want to be in the future.
November 2006
links for 2006-11-03
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November
Nurture Your Clients and Contacts
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November
A business advisor once gave me a great piece of advice:
“Any time you read a magazine, newspaper, journal, etc., always ask yourself ‘Who do I know that could benefit from this information?’ Cut out the article and send it along to that person with a little personal note.”
What great advice. Just asking the question “Who could benefit?” puts you in a nurturing mindset. Trust me - your contacts will not soon forget that you thought of them and took the time to send a personal note.
I try to clip an article and send along to a friend at least once per week. It’s really pretty easy to do, and again, it sets you apart. Give it a try for six months and see the results for yourself.
Other great blog posts having to do with nurturing techniques:
John Jantsch Duct Tape Marketing - Add a 2 x 12 to your foundation
Keith Ferrazzi - Finding your Currency
Geof Morris - Thoughts on Never Eat Alone
