Don’t Forget this Easy Trick With Press Releases
28
September
James Clark over at the “Capture the Conversation” blog has a great post on syndicating your own press releases. Many of us forget that having a “press release” area on our websites is a great way to draw targeted traffic.
Making your own “press” area is a nice departure from the rat race of trying to get other media outlets to pick you up any way. Besides, many potential customers will go to our websites as a part of their research.
Why not make sure to have a copy of each press release right there on your website for potential customers to easily find and read?
Looking for help on the ins-and-outs of formatting your press releases? I would recommend the Duct Tape Marketing press release tool for starters.
1. James Clark | September 28th, 2006 at 2:47 pm
Thanks for the mention.
We seriously believe blogs are the new press room platform and RSS feeds may one day meet the SEC’s minimum disclosure requirements for publicly held companies. If that happens the wire services (PR Newswire and BusinessWire) are going to be scrambling for relevancy.
We would love to hear your thoughts on that.
With appreciation,
James
2. Don’t Forget this Easy Trick With Press Releases at Business Consulting | January 15th, 2008 at 10:05 pm
[…] James Clark over at the “Capture the Conversation” blog has a great post on syndicating your own press releases. Many of us forget that having a “press release” area on our websites is a great way to draw targeted traffic. Making your own “press” area is a nice departure from the rat race of trying […] Continue to read more… Share and Enjoy:These icons link to social bookmarking sites where readers can share and discover new web pages. […]