I started experimenting with a MySpace presence several months ago just for my own educational purposes. I built one for the podcast, which you can see here.

I decided to post this today after seeing Mark Vanderbeeken’s post stating that over 52% of MySpace users are over 35. His post just confirmed what I’ve been seeing in our web stats for quite some time.

Namely, MySpace is about the biggest generator of traffic to our podcast blog than any other “community” on the web. I have always been really surprised by that because I too assumed that MySpace was just for “teenagers.”

Asside from the insane traffic at MySpace, I think one of the best advantages is the ability to embed true html code into the basic MySpace text editor. This allows you to sprinkle some extra goodies around if you know what you’re doing.

Here’s an example of a bit of code that I created for our newsletter signup. The reason this works is because most people on MySpace have no clue how to do this, but it’s really quite simple:

Again, I would have to agree with Mark’s findings. I just don’t think a bunch of teenagers would give two hoots about our website and podcast. There must be quite a larger pool of “adults” than is generally believed to exist there.

Tony


Assigned Reading:

Marketing With MySpace - Bill Balderaz

Interesting Article on Advertising with MySpace - MIT Advertising Lab