Episode 10 {Network Your Way to the Top with Lorraine Ball}
13
September
Local business networking legend Lorraine Ball was an absolute joy to have in the studio. Our lengthy interview covers many of Lorraine’s ideas on how to best spend your time and resources connecting with top prospects and referral sources.
I got a chance to ask Lorraine about her concept called “The seven second sound bite.” It’s true that you only have a few precious moments to make an impression on a new prospect. For another perspective, Former CEO of LeTips, Patrick Carney, has a good blog post about how to deal with the time-crunch surrounding a first impression.
Make sure to check out Lorraine’s various online resources:
roundpeg IndyBiz Rainmakers NoWIB lorraineball.com Squidoo Lense
Other recommended reading on building up your referral network:
John Jantsch’s recent post - Who should I Target for Referrals?
Sitepoint’s - Some Quick Secrets to Asking Clients for Referrals.
This post is written from a recruiting perspective, but the ideas apply to referral building in general.
1. Rob Heartfeld | September 14th, 2006 at 6:14 am
Lorraine is a real pro. I love the tips for attending networking events.
Also, I have always held my cards closely when it comes to communicating with competitors. It was honestly eye-opening to hear her speak about not only meeting & eating with your competition, but to share ideas with them. I can see how it might even help knowing how you can compliment one another.
GREAT EPISODE!
PS: I would like to hear more on business marketing.
2. tvalle | September 14th, 2006 at 10:21 am
Rob,
Glad you liked the show. I agree - Lorraine is great. You won’t have to wait very long for more business marketing content on the podcast. We just did a terrific interview with an expert in the up-and-coming field of “Buzz Marketing.”
I won’t tell you who it is. You’ll have to wait for the show to go live. Thanks for the kind remarks!
Tony
3. Test Track » Blog Archive » Test the greatbigpodcast | September 14th, 2006 at 12:42 pm
[…] Here goes nothing… testing a ping. […]
4. Hazel M. Walker | February 13th, 2007 at 8:18 pm
I was listening to your pod cast. Then read this;
For another perspective, BNI founder Patrick Carney has a good blog post about how to deal with the time-crunch surrounding a first impression.
Patrick Carney was not the founder of BNI, he was CEO of LeTips, Dr. Ivan R. Misner is the Founder of BNI.
good job on the interview!
Hazel M. Walker
Referral Marketing Strategist
5. Tony Valle | February 14th, 2007 at 7:47 am
Thanks for listening Hazel, and thanks for pointing out my mistake. I’ll get it changed right away!
Tony