James Clark over at the “Capture the Conversation” blog has a great post on syndicating your own press releases. Many of us forget that having a “press release” area on our websites is a great way to draw targeted traffic.

Making your own “press” area is a nice departure from the rat race of trying to get other media outlets to pick you up any way. Besides, many potential customers will go to our websites as a part of their research.

Why not make sure to have a copy of each press release right there on your website for potential customers to easily find and read?

Looking for help on the ins-and-outs of formatting your press releases? I would recommend the Duct Tape Marketing press release tool for starters.